WELCOME TO COVERSLUT©

The People's Republic of Fashion 

It’s all about parties - fun, rave ones, not boring, political ones!

COVERSLUT© is a long-term co-design fashion project centered issues of democracy and class struggle that involves working with refugees and migrants.

COVERSLUT© is also a textile apron (cover) used to hide a dirty clothes worn by kitchen maids (sluts i.e. dirty women) in 17th century English society. But with its double entendre (meaning), artist Grace Ndiritu couldn’t resist making a tongue-in-cheek statement, about how big brands and advertising are the corporate sluts of our time.

Big brands co-opt youth culture and sell it back to the young en masse, stamped with their branding and logo signs. COVERSLUT© is about reclaiming youth culture for the young.

The concept for COVERSLUT© fashion brand and its Basic Collection are inspired by slogans and phrases from Grace Ndiritu’s book Dissent Without Modification.

All profits made through the sale of COVERSLUT© clothing under  PAY WHAT YOU CAN (PWYC) goes back to funding in the creation of new clothes. This allows COVERSLUT© to keep creating affordable collections of streetwear and to maintain successful collaborations with organizations within and outside of the museums and gallery structure, without adhering to the dictatorship of the Spring/Summer and Autumn/Winter fashion calendar.

Furthermore, Ndiritu's use of PAY WHAT YOU CAN in her own art practice has influenced several art institutions to adopt a PAY WHAT YOU CAN (PWYC) policy inspired by Ndiritu's ideas on institutional critique and structural change. These include Eastside Projects - Artists Led Multiverse Summit 2018; Kunsthal Gent's admission fee in 2019 and Coventry Biennale public programme in 2019. Ndiritu curated the world's first PAY WHAT YOU CAN: THE NEW ART ECONOMY conference in 2019 at Kunsthal Gent.

Please contact coverslutfashion@gmail.com

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